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Find press, reach out, and share engaging news and social content — now in the palm of your hand. When coming up with the idea for Pressly, the goal was to create a tool that marketing veterans and novices alike could use to help promote their businesses on social media…

Collect press coverage and communicate your vision Whenever you think of a newsroom, your mind quickly conjures up images of the busy brain center behind any given news network a la CNN or NBC News. In this context, it’s where news anchors deliver updates in a measured cadence, and cheery…

Common mistakes you’re making and how to fix them The first thing you might be asking is, “what’s a press trip”? To help better explain, let’s begin with the main goal behind public relations. The core function of public relations or PR is to engage with the press, build a…

An entrepreneur’s primer in brand development Whatever your company offering, there are a couple of things you definitely want to keep in mind when creating and establishing your brand. Reflect for a minute on brands that have had longevity, cornering their individual markets to the point that they’ve become synonymous…